TASTE OF HOME
A Recipe Revisit
for a Best-Loved Brand
“Taste of Home” is the #1 food magazine in the U.S. (audience: 11.6 million). Our core magazine editorial team (editors, art director and designer) took charge of the most recent in-house redesign—under the Chief Content Officer’s leadership. The redesign applied across the Taste of Home brand (including special interest publications, books, digital, video, marketing and products).
During and after the redesign, I developed the Taste of Home Brand Book with the Content Director, primarily, consulting art teams for their expanded color palette needs, for example. It is a guide for the whole Taste of Home team (and vendors) to reference for brand principles, plus design and imagery standards with detailed usage guidelines.
—— Multichannel Branding ——
Logo Formats
Logo/Tagline Lockup
Primary Typeface Set
Color Palette
Primary, Secondary and Tertiary—Print and Digital. Some colors shown here.
Photography
Examples created by different project teams collectively represent the brand, beloved by its community. Beautiful, natural, makeable-looking imagery tells the delicious food- and family-focused Taste of Home story in big, bold ways.
Multichannel Content Applications
Taste of Home tells stories to an evolving audience through print and digital formats, including newsletters, video and social media. Approaches can be digital- or print-first, always with brand style and audience in mind.