QUAD/GRAPHICS

A Guide to Innovation
Through Print

“VIEWS” is international printer Quad/Graphics' quarterly publication sent to all clients. Working with President and CEO Joel Quadracci, our QuadCreative team evolved “VIEWS” from print to a multichannel communication, redesigning to refresh and gain efficiency. As the art director, I collaborated with a designer on print and digital editions, microsites and e-blasts. We versioned for catalogers, publishers, French, English and different presses. “VIEWS” was the testing ground for production techniques like personalization and scratch-and-sniff elements. Believe me: The whole press floor smelled AMAZING when the scratch-and-sniff Philadelphia cheesecake ad page was on press!

—— “VIEWS,” Multichannel ——