URBAN HUND

Unleashing a New
Collar & Leash Line

After I refined my freelance client’s logo concept (Pooci was the initial name), I explored business card concepts. The ice blue/espresso palette and clean design express the brand’s sophisticated playfulness. Concepts for a possible future small-format mailer were requested also.

—— Identity System ——

UrbanHund_Set_r8.jpg

Concept Development

 
UrbanHund_Cards_r4.jpg
 

Mailer Concepts

UrbanHund_Catalog1_r5.jpg
 
UrbanHund_Catalog2_r5.jpg
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Poochelli Identity System