TRUE FOOD KITCHEN

Better Food
for Better Living

True Food Kitchen is a restaurant on a mission to bring people together to eat better, feel better and celebrate a passion for better living. It has 40 fresh locations (and counting!) across the country and a seasonal menu guided by the principles of founder Dr. Andrew Weil’s anti-inflammatory food pyramid.

As their freelance designer, I have helped evolve the brand through design and production of a variety of print and primarily digital media. Working with their design and marketing teams’ campaign direction and imagery (and concepting campaigns myself), I have had the opportunity to share, inform and promote through e-blasts, website popups, digital ads and social posts. Carrying branding through feature menus, signage, media and in-house team materials and more creates a well-rounded experience.

—— Branded Communications
(E-blasts, Social, Menus and Stuffer Shown) ——

 

 
 

 
 

 
 

 
 

 
 
 

 
 

 
 

 
 

 
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Laura Kraft Photography Identity System

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The Workroom Digital Campaigns + Website