FILENE’S BASEMENT

A Simplified
Spring Fashion Fling

The off-figure Spring catalog kicked off at QuadCreative with rough concepts that I created with found and stock photography plus my own copy. I refined the client pick into photo layouts with an illustrator. Then I photo art directed with client-selected products. The team worked very closely with the client’s direction for a minimal, somewhat playful, outdoors indoors, product-focused approach.

—— Spring Catalog ——